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“Our business owners feel there is more credibility and trustworthiness when getting your name out there with billboard advertising.”
Fred Champion
Pueblo Tires

Highway Logo Signage Program
 

Speaking on behalf of the company, we have been more than pleased with the level of service you have provided us since taking on the contract." 
Josh King
Associate Brand Manager
LQ (La Quinta) Management LLC

Under the new contract [with Quorum Media], the state will receive 15 percent to 45 percent of ad revenue. The state expects to receive $10 million to $18 million from the program in the next five years.
Fort Worth Star Telegram
Oct. 27, 2006

"We do very little advertising. More and more, I'm hearing 'We were driving down the highway and we saw your tourist-oriented sign,' and they come here," said Jeff Sneed (of Los Pinos Winery), "That happens daily, almost."
Longview News Journal
February 11, 2007

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